| Boomer Women in the Workplace |
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Boomer Women in the Workplace Source: Trendsight Recently, I revealed that Boomer women live life in drive-and that marketing professionals had better take notice! Companies should also realize this penchant for living life in drive extends to the workplace. Boomer women who have jobs or own their own businesses are much more passionate about what they do than younger women. For women to identify themselves in your marketing communication, you need to accurately reflect what she feels about herself. Show you take an interest in her life, and she will definitely take an interest in your product. Check out these statistics from my LifeStyle Study with DDB Chicago: |
