| Female Consumers Increase Social Networking |
|
A majority of U.S. women use social networking sites, and half of them say social networking sites influence their shopping habits. These are some of the key finding from a new study on online socials networking among women performed by social media platform SheSpeaks. According to the SheSpeaks Second Annual Media Study, 86% of U.S. women now have a profile on at least one social networking site, a 48% increase from 58% who had a profile in 2008. Since 2008, the percentage of women reporting they log into their social networking sites at least once a day grew 36%, from 53% to 73%, writes RetailerDaily. Of particular interest to retailers, 50% of female social media users say they have purchased products because of information on social networking sites, and 40% report they have used coupon codes found on social networks. Facebook is the most popular social networking site among women, with 95% of respondents who have a social networking profile using Facebook, a 46% increase from 65% last year. Download the social media study at SheSpeaks
|
