Mothers are the fastest growing online shopping demographic

As access to the Internet grows, so grows online shopping. Despite the recession, the e-commerce market is enjoying double-digit growth, fueled even further by holiday shopping. In anticipation of this growth, online merchants launched marketing programs earlier than ever this year, with a strong emphasis on price discounts and free shipping.

WHO IS BUYING ONLINE

1. Mothers are the fastest growing online shopping demographic.

2. 63 percent of people who shop online are women.

3. Shoppers under age 45 are spending more online, while purchases by older consumers have declined.

Read 30 top online-shopping trends at tmcnet.com