| The Rise of the Sheconomy |
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The Sheconomy Both Time magazine and Minnesota Public Radio have taken an interest in "the Sheconomy". Time's article, "The Rise of the Sheconomy," explores two companies one might assume would market to male customers -- Midas and Best Buy. But both of these companies discovered women are the true customer and best consumer to win. But how to win the esteem of these valuable customers? It's certainly not through stereotyping women, as Marti explains: "One of the big mistakes companies make is assuming women are all about the warm and fuzzy, and they're not," says Marti Barletta, author of three books about marketing to women and the widely acknowledged chief rabbi of the Sheconomy. "They want all the same things men do and then som |
