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It is women who rescues retailers Christmas this year! |
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Tuesday, 01 December 2009 09:26 |
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Ann Lehmann Erichsen, Nordea Consumer Economist, Nordea. Member of TalentTuning's advisory board. Read more...
-We can see that private consumption around Christmas is stabilized thanks to the fact that the women this year will spend 15 per cent more on Christmas gifts than men. It was only for men Christmas trade would go back for the second consecutive year with more bankruptcies to follow.
-So it is women who rescues retailers Christmas this year. It is certainly the same trend we saw in teen survey. Vigor and a more positive attitude.
-There is no doubt that both pension and unemployment haunts much more in men's budget than in women, which caused the large difference in consumption behavior that we see in years.
-In 2006-2007-2008, there were indeed differences between men's and women's consumption up to Christmas, but only marginally so that a shift has occurred in years.
Read the full review on Christmas consumption and private economy.  |
