TalentTuning

TORONTO — With the annual Consumer Electronics Show kicking off in Las Vegas this week, there will be the usual spotlight on new gadgets and gizmos expected to make a splash this year. But, for the first time, a special summit also will focus on a booming target market of consumers worth tens of billions.

They won't be strategizing about how to appeal to tech-obsessed youngsters or wealthy consumers with mounds of disposable cash to burn.

They'll be talking about moms.

According to the Consumer Electronics Association, which holds the annual trade show, the mommy market is one of the most lucrative out there and worth an estimated US$90 billion a year.

"The cyber moms have become hugely powerful," said Robin Raskin, co-founder of Living in Digital Times, which organized the Mommy Tech summit.

"When young mothers had families and were making their life choices before computers, they kinda didn't have the outlet that they do now. Now they have a very powerful voice and they want certain things.

"Companies are now targeting mom as the buyer and speaking in a different way."

Read the article from the canadina press